BRAND REDESIGN

UCPD UNIFORM

University of Cincinnati Police Department asked the the school of Design (DAAP) to create new uniforms, patches, and badges for them. Myself, with a group of three other designers, took an independent study over the span of one semester to help with this project. I created one, modular identity for UCPD to utilize. The designs were prototyped and presented at the DAAP fashion show.

Image by Ian McGillivray

CORE PRINCIPLES

Transparency

Be transparent, with openness and accountability to the public.

Legitimacy

Sufficiently reflect the diverse population that it serves. create a culture of excellence through equity and inclusion.

Accountability

Developed and implemented based on best practices and guided by community expectations.

Fairness

Develop and enact policies, procedures and training that promote fair and impartial policing.

Collaboration

Strive to rebuild community trust via collaboration and engagement.

Innovation

Be strategic and tactical in the implementation of evidence-based and data-driven practices.

Benchmarking

Myself and three other designers studied existing badges, patches, and uniforms from different universities and countries. We were then inspired by the notion of athleticism and heroism that the officers could portray.

Identity

Each designer created an identity based on our research and core principles. I focused on collaboration, transparency, and innovation. The L shape that makes up the symbol comes from a pattern found on McMicken Hall. McMicken Hall is a central and recognizable building on campus. The symbol lends to a modular system that can represent a number of ideas. The symbol was then applied to a pattern, tested on fabric, and made into prototypes for the DAAP fashion show.

DAAP Fashion show

The identity was applied to flats and patterns for the upcoming fashion show. The fashion students collaborating on the project tested swatches of patterns and created prototypes and final designs.

Wearable Technology

Keeping the core principle of innovation in mind, the team researched the use of wearable technology. Conductive thread could be used in a word mark to monitor aspects of the officer. This could be connected to a website or an app that collects the data. Heart rate, steps, and location could be detected to allow officers in trouble to get assistance quicker.






Additional Work